Clinical skincare and at-home beauty devices. Korea.
UK beauty & wellness distribution
We take the world's most wanted beauty brands onto UK shelves.
Luneia Brands is a London-based distributor and growth partner. We act as your in-country brand team, handling sales, marketing and operations, so global brands can launch and scale across UK retail, online and travel retail.
Based in London. Serving brands worldwide.
Department storesPremium counters and concessions
Health & beautyNational high street chains
OnlinePure-play retailers and marketplaces
TV shoppingBundles built for live selling
Travel retailAirlines, airports and cruise
For brands
Your UK team, without building one.
Entering the UK takes more than a listing. We bring the retailer relationships, the commercial plan and the operational backbone, then run it day to day as an extension of your own team.
Sell-in
Retail distribution
Buyer pitches, range reviews, trading terms and launch planning with the UK's leading beauty retailers.
Accounts
Key account management
Ongoing ownership of every account: forecasting, promotions, replenishment and sell-through reporting.
Brand
Marketing & activation
Localised launch campaigns, PR, influencer seeding, counters, pop-ups and in-store theatre.
Market entry
UK readiness
Support with UK labelling, product notification and compliance so your range is ready to ship.
Operations
Supply & logistics
Ordering, stock holding and fulfilment to retailer standards, so shelves stay full.
Expansion
Travel retail & DTC
Airline, airport and cruise programmes, plus direct-to-consumer and TV shopping channels.
How we work
From first call to full shelves.
A clear route to market, agreed up front, with targets we report against.
Discover
We review your range, pricing and positioning against the UK market and the retailers that fit.
Plan
A channel plan with hero SKUs, RRPs, retailer targets and a launch calendar.
Launch
We pitch, list and land the range, then support launch with marketing and in-store activity.
Grow
Regular performance reviews, new doors and new channels as the brand builds momentum.
For retailers
The brands your customers are already searching for.
We curate high-growth brands, with a focus on Korean skincare, and bring them to UK and travel retail with the stock, support and service buyers need.
Where our brands sell
- and growing
- A curated pipelineProven brands with demand already building, chosen for the UK shopper.
- UK stock, reliable supplyStock held and managed in the UK, with one point of contact for orders.
- Firsts and exclusivesEarly access to launches, such as the first at-sea K-beauty launches with Harding+.
- Support that drives sell-throughMarketing funding, trained counter teams, promotional plans and retailer-ready assets.
Portfolio
Brands we represent.
A growing portfolio of skincare and wellness brands from Korea, Japan and beyond, each with its own story and a loyal following.
Bio-collagen masks and skin barrier care. Korea.
Hanbang-inspired skincare and cult sun care. Korea.
Rice-powered hydration and SPF. Korea.
Madagascar centella for sensitive skin. Korea.
PDRN and cica skincare. Korea.
Luxury skincare from KOSÉ. Japan.
AXIS-Y
Gentle, effective routines for everyday skin. Korea.
Dr. Reju-All
Advanced regenerative skincare. Korea.
SOLSKIN
Self tan and bronzing.
IcyBear
At-home teeth whitening and oral care.
STRAAND
Scalp-first haircare. Australia.
Next in line.
Latest
In the news.
K-beauty is one of the fastest-growing beauty categories we work with at Luneia Brands.
Gemma Murari, Managing Director
First at sea with Harding+Medicube, Biodance and Thank You Farmer launch onboard European cruise ships, a first for the category at sea.
Biodance and Medicube at SelfridgesA dedicated counter for two of Korea's most talked-about skincare brands on the Selfridges London ground floor.
K-beauty takes off in travel retailOur brands now fly with easyJet and are building presence across airline and airport retail.
Follow @luneiabrands
About Luneia
Built by people who have sat on both sides of the buying table.
Luneia Brands was founded in London in 2020 to give exceptional international brands a better route into the UK. Our team has led sales and strategy for global beauty houses and worked inside some of the UK's biggest retailers, so we know what brands need and what buyers expect.
We stay deliberately selective. Every brand we take on gets senior attention, a clear plan and a team that treats its growth as our own.
Gemma Murari
Co-founder & Managing Director
Leads brand partnerships and the growth of the Luneia portfolio across UK and travel retail.
Anjun
Co-founder & Commercial Director
Over 12 years of senior commercial experience in beauty and retail, including a VP-level global sales and strategy role at Molton Brown, and earlier roles at Tesco, Dixons and AS Watson.
Contact
Let's talk about the UK.
Whether you're a brand planning your UK launch or a buyer looking for what's next, tell us a little about you and we'll be in touch within two working days.